Branding proposal for a boutique hotel in Sarasota, Florida. Kustom Hotel is a playful and relaxed hotel that offers a customisable guest experience, add-ons being their main features. Their target clients are 25 to 45 years old active and professional women and men that travel often for work and vacations. 

Boica Studio - Kustom Hotel, Branding + Art Direction

The branding proposal focused on creating a warming and vibrant language that can be adapted across all communication channels. Images are used in a macro scale, in correlation with those special details that make the difference, transforming a normal stay to a tailored one.

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