Branding proposal for a boutique hotel. Kustom Hotel is a playful and relaxed hotel that offers a customisable guest experience, add-ons being their main features. Their target clients are 25 to 45 years old active and professional women and men that travel often for work and vacations. 

Kustom Hotel, Role Branding + Art Direction, 2020

The branding proposal focused on creating a warming and vibrant language that can be adapted across all communication channels. Images are used in a macro scale, in correlation with those special details that make the difference, transforming a normal stay to a tailored one.

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